Last week we attended the Game Connection. We were there to pitch The Path to games publishers to get an idea of the commercial viability of the project from their perspective and to see if we couldn’t find any help with publishing the game to retail (rather than exclusively online).
We had 30 minute meetings with both small and big games publishers and with representatives of the three console makers. Presenting a game like “The Path” to them was a very interesting experience indeed.
The Path is not a typical game. It is made very much from an artistic vision and is very uncompromising in terms of gameplay. In fact, there is hardly any. Simply because we didn’t feel such rule-based interactions helped to express our story. On top of that, it is an intensely sad and dark tale that perverts the player’s motivation to play.
Needless to say that some of the companies we met were freaked out by our demo (or FOBD’d as we started calling it). It was extremely amusing to see managers of these big companies go pale in the face.
But what was even more remarkable, and the reason for this post, was the incredible amount of positive response that we received. Contrary to the popular belief that this industry is conservative and risk-averse, we found many publishers to be quite open to what we were trying to do and willing to help us achieve it. In fact, they almost invariably made the same remark about how refreshing it was to meet designers who create out of artistic motivation. Apparently, these days, it is very common for developers to be mostly interested in sales.
We are not being naive about this. We know very well that the personal enthusiasm of the people that we met on the show, does not automatically translate to a business collaboration. But what has become very clear is that the industry is (getting) ready to publish all sorts of experiences. This is very different from our previous intensive encounters with publishers some 3 years ago. I guess it is the success of casual games, the Wii and the DS, MMOs and web 2.0 as a whole, that has made them see that the “games for gamers” dogma is not the only way to be commercially successful.
Now all they need is more developers who are able to meet this demand.