TALE OF TALES forum ~ View topic - Developers, getting all uppity!

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< News & gossip ~ Developers, getting all uppity!

Auriea

Posted: Thu Mar 25, 2004 1:02 pm

Site Administrator Joined: 07 Jun 2002 Posts: 454 Location: at your fingertips

To make the changes, Rubin urged developers to reverse their thinking. He feels that talent needs to force the change. Developers should look at publishers as people they hire to sell the game they made. The talent should view the publisher as a tool for marketing, public relations, and sales. They are the ones making the games and they are the ones that should be wielding more power.

Jason Rubin at the DICE Summit
http://archive.gamespy.com/articles/march04/dice/rubin/

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